In an article published in the August 27th issue of The Sun Newspaper, Steve Bornn, a tourism marketing expect from the United State Virgin Islands (USVI), is to become the first chief executive officer of the new tourism board, Discover Dominica, from the middle of September.
Bornn, 53, is the former marketing director for the USVI department of tourism. He held the position for four years before the two parted ways in January of this year. Since leaving the USVI department of Tourism, Bornn has worked as a tourism consultant.
Bornn attended the American University in Washington, DC and holds a Bachelor of Arts (BA) degree from the school of Communications. He has more than several years of experience in business, which has taken him through most of Western Europe and Yugoslavia, the Far East, the Caribbean and Hawaii.
The terms of Bornnâ€™s contract were not immediately available in the article buy the Sun Newspaper. But the new CEO is expected to lead a new marketing thrust, based on the fact that he has a strong marketing background.
In My Own Opinion
I believe Steve Bornn will create a great improvement to Dominicaâ€™s Tourism industry, with his strong marketing background. This is a feature which Dominica has been missing for many years. Sorry to say it; but weâ€™ve been doing a terrible job selling Dominica as tourist adventure destination. Also I applaud Tourism Minister Yvor Nassief with his decision to bring in Bornn as the CEO. Its obvious Bornn has clear idea about tourism and the experience to turn Dominica into a tourist adventure destination island. Whatâ€™s your opinion? Do you think Bornn can change Dominicaâ€™s Tourism industry?