Dominica continues to incorporate the newest and most popular social media tools into the strategic promotion of its tourism product, most recently with the establishment of a Twitter account for tourism.
Found under the username â€œNature_Island,â€ the account is a means of providing media, travel agents, tour operators and potential travelers with continued news and information about Dominica.
The Discover Dominica Authorityâ€™s official Twitter account is regularly updated with news, information, images and articles about the destination. Accessible to Internet users globally, it features various island images (via Twitpic) and a link to the islandâ€™s official tourism website, www.discoverdominica.com. As Twitter is considered to be a form of social media, anyone can sign up to â€œfollowâ€ Dominica and thereby reply directly to posts, â€œre-tweetâ€ posts, tag posts as â€œfavoritesâ€ or reference the news and information provided for their own use.
â€œTwitter continues to grow as one of the most frequent networks and is becoming extremely popular with consumers as well as journalists as a primary source of information for news in todayâ€™s world.â€ Comments Colin Piper, Director of Tourism at Discover Dominica Authority. â€œIt is incumbent on us as marketers to understand the growing impact of these social media tools & to employ them to our advantage.â€
Created in 2006, Twitter is a free social networking and micro-blogging service that enables its users to send and read other usersâ€™ updates known as â€œtweets.â€ Tweets are text-based posts of up to 140 characters in length which are displayed on the userâ€™s profile/blog, searchable on Twitter search, and delivered to other users who have subscribed to them (called â€œfollowersâ€). Users can send and receive tweets via the Twitter website, SMS or various external applications. Estimates of the number of Twitter users vary, as the company does not release its number of active accounts, but generally range between 800,000 and several million. In March 2009, a Nielsen.com blog ranked Twitter as the fastest growing site in the Member Communities category for February 2009 with a growth of 1,382%.