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CBN Spend $2,000,000 to Re-Brand, Launch New Games and Equipment for Faster more Convenient Service under a New Logo and Slogan of ‘Everything is possible’

By Dominica News ⋅ April 28, 2010 ⋅  Print This Post ⋅ Post a comment

Q95News - On Tuesday May 4th 2010 the Dominica National Lottery which is a subsidiary of Canadian Bank Note Company Ltd (CBN) will officially launch new games to add to its portfolio of exciting games as part of an overall re-branding of the company. Under this re-branding, customers can look forward to more opportunities to play, new prizes and state of the art equipment to provide a faster and more convenient service. This change also includes a new corporate Logo and Slogan of ‘Everything is possible’ from ‘You’ve got to be in it to win it’.

The Lotto and Hot Cash draws will be phased out as of Friday April 30th to be replaced by Power Ball and Play 4 respectively. CBND Managing Director, Stuart Gooding, says they spent approximately $2 million in bringing about this development effort. Mr. Gooding outlines some of the benefits of this change to the company, lottery agents and players to include increase in number of lottery agents, more advertising of games and new products.

To celebrate the re-branding, the Dominica National Lottery has organized a free public event at the Pottersville Savannah from 5pm on Friday May 7th with entertainment from Triple Kay, Fanatik Band, Nayee and much more.

Tags: Canadian Bank Note Company, Lotteries, Lottery, National Lottery