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24 Oct 2007

Creole in the Park – Tuesday

Despite the weather conditions on Tuesday, with interment showers many Dominicans showed-up at the Botanical Garden to enjoy day two of the 5th Cable and wireless – Creole in the park. With performances like the Calypso Connection together with Swingin Stars on the line-up… no rain was going to stop the massive crowd from enjoying themselves. Here are some scenes around Creole in the park- day two… Enjoy.

Scenes From Around the Park

Kurifuna Cultural Group

The Hot MFR Band

Sound Masters

Calypso Connection with Swingin Stars - Dice

Calypso Connection with Swingin Stars - De Hunter

Creole In The Park Fever

Written by Chris in Creole In The Park

Sweet Music of Jing Ping music blended with steelpan, cadence and bouyon music. Old friends were reunited and new friendships made. From stage performances, Creole Cuisine, and local Creole products…these are the sights, sound and smell of Cable and Wireless Creole in the Park. October 22nd - 25th 2007 at the Botanical Gardens - Dominica.

For the past four years, the crowds have become bigger and bigger, people from all around Dominica and the Caribbean come to be apart of this growing event. There is no doubt that Creole in the Park has become a great event which complements the World Creole Music Festival and if for some reason Cable and Wireless should stop hosting the event the entire independence celebration will just won’t be the same again. It’s just great an environment for any visitor or local can enjoy “An explosion of creole food, art and craft and creole culture.” This year’s event will have performances by may of the local bands like,Triple K International, Swingin Stars, First Serenade Band, Midnight Grover’s, Impromptu Band, and to close this year’s Creole in the Park will be Dominica’s very own reggae star Nasio Fontaine.

Creole in the Park – History

Cable & Wireless Creole in the Park is a concept which was born in 2003 from the need to satisfy the demand for a day event for local and visiting patrons during Dominica’s annual Independence season. It was also an idea for a fringe event to complement the World Creole Music Festival (WCMF).

The first Cable & Wireless Creole in the Park would take place over a four-day period in the week leading up to the 7th WCMF and would be located in the Northern section of the historic Botanical Gardens bordering on Valley Road in the capital Roseau.

Creole in the Park – Venus
Located about 50 meters from the Roseau River, is the 40-acre Botanic Gardens of Dominica. This area of undulating land is the largest tract of semi-open space in the city of Roseau. With an elevation of about 66 ft above sea level, the historical Botanical Garden is the cradle of the Cable & Wireless Creole in The Park event. Conceived in 1889, this verdant landscape of 40 acres provides the perfect scenic backdrop for the sun-drenched days of creole activity.

Are You New To Creole in the Park?

If you’ve never been to Creole in the Park, then here are some information that maybe helpful. The event is usually held on the four days before the World Creole Festival Weekend, and starts at 12:00noon and goes on till 7:00pm each day. There is a small entrance fee of $1.00 proceeds of which are donated to the Forestry & Parks Division for upkeep and development of the Botanical Gardens; we have to help keep Dominica green.

Thanks to Cable and Wireless and the Discover Dominica Authority, Creole in the Park have the excitement and enthusiasm which have become one of the most colourful and popular cultural event in Dominica and the Caribbean. Hope to see you there.

Defy The Everyday In Dominica

Written by Chris in Creole In The Park

Roseau,12 Oct. 2006—In its thrust to reposition and re-brand the destination, the Government of Dominica has unveiled a new tag line and logo: Defy The Everyday - The Nature Island of Dominica.

In January, 2006, Green Team from the U.S.A was contracted to re-brand and reposition the destination. Research was undertaken in the market place and in Dominica to identify the strengths, weaknesses, opportunities and threats of the destination to determine who the right visitors to the island are and to increase tourism inquiries and arrivals to ensure that all stakeholders across the island benefit.

The findings from the Green Team provided an evaluation of Dominica’s image in the market place, how this image is viewed by consumers and the travel trade and identified and refined Dominica’s target markets.

The Ministry of Tourism has indicated that the word ‘Caribbean’ was not incorporated into the new tag line and logo since consumer research indicated that most travelers to Dominica are not seeking the typical ‘Caribbean’ destination and that in the minds of potential travelers, the Caribbean is still viewed as a purely sun, sand and sea destination, not home to a Nature Island.

Further justification based on research revealed that Dominica is not viewed as being a typical Caribbean destination, but rather a NATURE destination that happens to be in the Caribbean. The research shows that visitors to Dominica are looking for new unexpected experiences, personal challenges and the possibility of the unknown.

Until now Dominica has never had a tag line. At a press conference last week, Minister for Tourism, Industry and Private Sector Relations, Senator the Hon. Yvor Nassief, explained the full importance of having a tag line.

“You want to come up with a tag line which really portrays the uniqueness of what you are about and differentiates you from your competitors.”

The new logo, Nature Island of Dominica will replace the existing, ‘Dominica, the Nature Island of the Caribbean’.

Mr. Nassief also said:

“We feel that the logo as proposed, the Nature Island of Dominica speaks more effectively to our target audience, effectively differentiates us and reduces the confusion with the Dominican Republic.”"

Source: The Dominican