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Purely Dominica

Purely Dominica

dominica twitter page

Dominica continues to incorporate the newest and most popular social media tools into the strategic promotion of its tourism product, most recently with the establishment of a Twitter account for tourism.

Found under the username “Nature_Island,” the account is a means of providing media, travel agents, tour operators and potential travelers with continued news and information about Dominica.

The Discover Dominica Authority’s official Twitter account is regularly updated with news, information, images and articles about the destination. Accessible to Internet users globally, it features various island images (via Twitpic) and a link to the island’s official tourism website, As Twitter is considered to be a form of social media, anyone can sign up to “follow” Dominica and thereby reply directly to posts, “re-tweet” posts, tag posts as “favorites” or reference the news and information provided for their own use.

“Twitter continues to grow as one of the most frequent networks and is becoming extremely popular with consumers as well as journalists as a primary source of information for news in today’s world.” Comments Colin Piper, Director of Tourism at Discover Dominica Authority. “It is incumbent on us as marketers to understand the growing impact of these social media tools & to employ them to our advantage.”

Created in 2006, Twitter is a free social networking and micro-blogging service that enables its users to send and read other users’ updates known as “tweets.” Tweets are text-based posts of up to 140 characters in length which are displayed on the user’s profile/blog, searchable on Twitter search, and delivered to other users who have subscribed to them (called “followers”). Users can send and receive tweets via the Twitter website, SMS or various external applications. Estimates of the number of Twitter users vary, as the company does not release its number of active accounts, but generally range between 800,000 and several million. In March 2009, a blog ranked Twitter as the fastest growing site in the Member Communities category for February 2009 with a growth of 1,382%.

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