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Purely Dominica

Purely Dominica



In an effort to increase awareness of the tourism and hospitality industry’s economic, cultural and social contributions to our Nature Isle, Dominica — the Discover Dominica Authority, together with the Government of Dominican, and Dominica Hotel & Tourism Association has declared May 2010 as Tourism Awareness Month under the theme “Tourism is Everybody’s Business, Let’s Play Our Part“.

They have put together a series of activities planned to celebrate Tourism Awareness Month. These include Hike Fest 2010, WICB Cricket at the Windsor Park Stadium – South Africa vs West Indies, Creole & Jazz at Cabrits, and an Art Exhibition at the Old Mill.

Tourism in Dominica is everybody’s business, and we all need to play our part both by participating or attending the events. Let’s join in the salute to Dominica tourism industry. Click here to preview all the activities on the Tourism Month Calendar.

For more information about Tourism Awareness Month, contact the Discover Dominica Authority at (767) 448-2045

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Any country that depends heavily on any form of tourism for the survival of its economy must know that it has to stay particularly alert and make every possible effort to ensure that its product is a versatile, solid and SAFE ONE.

Along with all of this, they would want to always ensure that visitors to the country are made to feel very welcome and very safe at all times.

There are some countries, however, that continue to have their tourism product tested, sometimes by natural disasters, but quite often these industries are threatened by indiscriminate acts of violence against visitors by the very citizens and residents of the country who are dependent on the visitors for their livelihood.

There are some tourism destinations that make a concerted effort to ensure that bad news related to the visitors’ experiences are kept very low-keyed. I’m not expecting the Newspapers and the Media houses to abandon their responsibility to carry the news as it happens, but there must be some type of understanding – where the lines need to be drawn. Every Dominican should making a constant effort to protect, to enforce, to do damage control so that the tourism product can continue to do well.

Tourism officials need to make it their business to make sure they find a way to let visitors that the very same things that happen in their neighbourhoods at home can happen everywhere else in the world and that they need to be aware of their surroundings at all times. We can’t wait until something bad happens to start educating visitors, by then it would be too late…much too late to save our fragile tourism industry.

There must be consistent tourism programmes aimed at getting the people to understand they need to try and preserve the industry, and that everyone has a role to play in ensuring all visitors to the Dominica are made to feel very welcome and very safe at all times, whether it is cruise or stay-over visitors.

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With mounting pressure coming from all around, many of the Caribbean islands have again turned to the safer tourism industry, trying to see how much they might be able to squeeze out this way.

Recently, even tourism has come under fire and in this particular instance it is England that has chosen to start applying what has been described as ridiculously high tax payments in regards to Air Passenger Duty (APD) in flights out of the United Kingdom (UK).

If this Air Passenger Duty is instituted it would cause countless hardships on many Caribbean countries that know the European market is the most profitable as far as tourism is concerned. It is likely that several small island tourism industries will take an incredible hit from this move by the UK. Also the region’s tourism sector will be at a competitive disadvantage to other destinations which were further away but in a band that charged less duty.

In addition, the Band C tax, the area in which the Caribbean falls, is to increase by 50 per cent next year, whereas Band B would increase by 33 per cent.

The fact of the matter is that with the Caribbean having so many financial rugs being pulled from under their feet it can least afford to not take a firm stand against what the United Kingdom has proposed.

It often said that tourism is everybody’s business and at no time does that ring more true that the present. The Caribbean simply cannot afford to have this happen.

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