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Purely Dominica

Purely Dominica


I spent most of my Easter weekend planning work, mapping out the path for growing this web site into a more informative and use-friendly. As you may have already notice, we changed up the design just a bit. In my opinion, the front page was too busy and needed a serious face-lift. So after six hours of re-arranging the bits and pieces we finally came up with something we liked.

As for mapping out a direction for Dominica-Weekly dot Com, I created two 1-page documents: a web site development plan and a marketing plan – all with a one –year timespan. I’m not a huge fan of hugely complication business plans (those are reserved for impressing financial institutions who favor volume over substance). Although setting 5-year goals can be helpful to any project, I think we’re in an age of such rapid change that detailed 5-year plans are a waste of time too – especially here in Dominica and the uncertainty of the economy.

I find one year much better for overall business planning, so much will have changed by the time you arrive that the 2-5 year portion of the plan will be obsolete. The first 90 days is a great period for driving down into more detailed projects and following specific ideas. Long term goals are helpful, but I see them more as a compass ( giving direction) rather than a map (specifying the path)

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