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Purely Dominica

Purely Dominica

TikTok Influencers

Caribbean Artists And TikTok Influencers Join Forces To Communicate Hurricane Season

TikTok Influencers, top West Indian cricketers and music stars are joining arms as the new “Disaster Fighters,” a team of influential figures, to disseminate informational messages on fighting the impact of hurricanes, volcanic eruptions, COVID-19 and other hazards.

Starting June 28th, West Indian cricketers, DJ Bravo of Trinidad and Tobago; St. Lucia’s Daren Sammy, and St. Kitts & Nevis’ Kieran Powell, have joined forces with musicians, Mr Killa of Grenada, Tafa Mi Soleil of Haiti and Ricky T of St. Lucia, for the TikTok campaign kick-off.

Popular Caribbean TikTok creators will go live and connect directly with the audience in real time to help spread hurricane preparedness messages and hear about the personal experiences of those who have lived through disasters. They will also invite users to show their support for the Disaster Fighters campaign by creating videos using the hashtags, #DisasterFighters and #HurricaneSeason.

A TikTok Challenge #MakeAPlan will be launched to inspire and encourage the general population in order to raise awareness about hurricane preparedness through creating and sharing creative videos, singing the famous Jahmar Hamilton phrase: “Make A Plan,” in a 10-second segment of the Disaster Fighters song.

The 2021 hurricane season runs from June 1st to November 30th. The impact of hurricanes in the Caribbean region is growing every year, and it’s important to alert nationals and send relevant preparedness messages. TikTok, the leading destination for short-form mobile videos has partnered with the Caribbean Disaster Emergency Management Agency, (CDEMA) on this regional prevention campaign to raise awareness about the hurricane season in the Caribbean Community, (CARICOM) region.

TikTok will support the Disaster Fighters campaign to encourage people to be prepared for the hurricane season and provide access to informational messages on preparedness before, during and after a hurricane. They will also engage in livestreams and the creation of videos to improve community preparedness and resilience to risks such as hurricanes in the region.

The initiative is supported by the World Bank, TikTok, the European Union’s Caribbean Regional Resilience Building Facility, the Canada Caribbean Resilience Facility, the Global Facility for Disaster Reduction and Recovery and Binance Charity. The campaign has been developed by the risk communications firm Pacifico.

For more information visit

TikTok at
Twitter at
Facebook at
Instagram at

Article by: CaribPR Wire, NEW YORK, NY, Tues. June 29, 2021

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The Pioneer Preparatory School suffered a great loss, when the river that ran near by overflowed and left mud, debris and damage to the school. This school, shared by local and international students, is known for its academic excellence and is scheduled to open very soon, however, it will be delayed as it is in a disaster area and very poor condition.

Road to the Pioneer Preparatory School

Damaged Done to the Pioneer Preparatory School by the passing of Tropical storm Erika includes:

  • The road leading the school was blocked with large boulders and debris.
  • Pedestrian access to the school is compromised. The pedestrian walk on the bridge is damaged. There is debris on both sides of the road, which would mean students who walk to school or to the bus stop would have to walk along the busy highway.
  • There is a lot of dust in the area, which poses a health hazard to the students and teachers. Persons with respiratory illnesses would be at high risk.
  • The school building’s structure is solid however there is need to clean up. Dust and mud need to be removed. The entire building needs to be power washed.
  • The drains around the school are all blocked. If it rains, any water from the guttering would cause a flood on the compound.
  • Chidren need an area to play. The playground is currently unfit for reacreation activity. It is covered in mud and debris from the river.
  • The fencing around the school was damaged; students are able to wonder into the streets and pedestrians fee to enter the compaunt at any time. Security is compromised.
  • The river bed was raised significantly as a result of sedimentation. This increases the risk of future flash floods.

Materials Lost or Damaged as a Result of Tropical Storm Erika:

  • Books: chapter books, books for young children, story books, poetry books.
  • Puzzles
  • Posters related to all subject and grades
  • Craft and Art materials
  • Science kits
  • Reference materials and dictionaries
  • Math materials
  • Learning materials.
  • Teacher’s and student’s desks, cabinets, computers

The Pioneer Preparatory School is asking for help to take care of the damage for the children, who are our most precious resource. To make donation to the school, please see the crowd-funding web-site and share within your friends:

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Impact of Tropical Storm Erika

Following the passage of Tropical Storm Erika, the Dominica Hotel & Tourism Association (DHTA) is able to confirm through direct contact with its members and affiliates that the majority of Dominica’s accommodation and tourism service providers are operational (see list below updated as at September 7, 2016).

While preliminary estimates of property damage to the tourism private sector are in the tens of millions, we are confident of the sector’s resilience and ability to bounce back,” remarks Gregor Nassief, DHTA President. “One by one, as we get back on our feet, our focus must be on restoring visitor confidence in the island, and ensuring the best possible visitor experience under the circumstances. A rapid rebound of our tourism sector will give a much needed boost to our island’s economic recovery.

With the tourism high season just around the corner, the DHTA encourages accommodation and tourism service providers to adjust their product offerings to Dominica’s current reality without diminishing the visitor experience.  In some cases, the visitor experience may incorporate a level of volunteerism in order to actively engage visitors to the island in contributing to Dominica’s recovery. 
We must send a message to confirmed and potential visitors that is both positive and realistic,” remarks Stephanie Astaphan, DHTA Executive Vice President. “There will be challenges while we work to rebuild, but in return, Dominica will offer its transformative ‘nature island’ experience further enriched by a country and community united in their efforts to rebound.

We further encourage all owners and operators of tourism enterprises to reach out to their travel trade networks and to share their individual status and operating capacity as well as an update on the communities, natural sites and attractions of interest to their clientele.

The Association and its members will continue our individual and collective outreach, and pledge our support wherever possible to the national rebuilding and recovery efforts,” adds Ms. Astaphan.

The DHTA recognizes and applauds the work of the Government and related infrastructure and utility service providers on the rapid advance in reestablishing air and road access as well as water, electricity and telecommunications to most areas of the country.
The DHTA also commends our regional travel partners for their rapid response in establishing alternative routes and services to facilitate travel into and out of Dominica. While Douglas-Charles Airport (formerly Melville Hall) works towards restoring commercial operations, frequent and convenient air and sea access options are available through the Canefield Airport (DCF) and all major seaports, thereby connecting Dominica to our regional hubs in Guadeloupe, Martinique, St Lucia, Antigua, St. Maarten and Puerto Rico.

For a full report on operative tourism enterprises and travel options, contact the DHTA Office on 17 Castle Street, Roseau, Dominica via telephone (767) 440-3430/616-1055, email [email protected], or check our Facebook page for regular updates.

The Dominica Hotel & Tourism Association is a non-profit organization providing centralized and innovative information, advocacy, and leadership for the tourism industry in Dominica.

List of Operating Accommodation and Tourism Service Providers (more…)

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